🌱 1. Simplicity & Purity We keep our ingredients simple, clean, and transparent. No long lists. No fillers. No synthetic nonsense. If it's not kind to your skin, we don’t use it. 100% natural & vegan No artificial fragrances or preservatives Every ingredient chosen with intention
Our Ethos
Pure - Natural - Clarity
🌍 2. Conscious Sourcing We care deeply about where our ingredients come from. Our love for travel and cultural traditions has taken us from UK herbal gardens to Egyptian souks and Far Eastern markets. Along the way, we’ve built connections with ethical suppliers and small producers who share our values. Sourced with respect for nature and community Focused on quality over quantity Inspired by Ayurvedic, herbal, and traditional practices
🤝 3. Small-Batch & Handmade Each product is made in small batches, by hand, with care. No factory lines. Just two people — Mat & Elle — crafting what we use on our own skin and share with those we love. This means: Fresher products Less waste More love in every jar
💛 4. Real People, Real Results We’re not here to promise miracles. We’re here to empower you with products that work with your skin, not against it. It all started with friends and family who felt the difference — and now we share that care with you.
🧘♀️ 5. Self-Care That Feels Sacred To us, skincare is a ritual — not a routine. Taking a moment for yourself should feel intentional, not like a chore. Our products are designed to: Bring joy to everyday moments Help you reconnect with nature Create space for mindfulness and rest
✨ We believe...
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Nature heals
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Simplicity works
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Consistency beats perfection
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You deserve to know what’s in your products